Burger King trolls McDonald's with 'Whopper Detour' promotion ABC7 New York


Burger King The Whopper Detour Clios

The stunt drove 1.5 million Burger King app downloads by letting fans unlock a 1-cent Whopper—but only if they went to a McDonald's location. Picked up by news media around the world, the.


Burger King Whopper Detour campaign Campaigns of the world

Published on September 25, 2019. Burger King offered Whoppers for a penny when ordered on its app near a McDonald's. Burger King's " Whopper Detour " took top honors at the 60th Annual Clio.


Comment Burger King a généré un record de ventes avec un « détour » par McDonald’s La Réclame

Burger King's Whopper Detour campaign was a clever and disruptive marketing ploy that aimed to entice customers away from McDonald's and towards Burger King restaurants. The campaign was launched in December 2018 and utilized geo-fencing technology, allowing Burger King to track customers' locations through their smartphones.


Enjoy geofenced trolling with 'Whopper Detour' Whoppers, Outdoor decor, Burger king

If customers are within 600ft of a McDonald's in the US, they can unlock a deal giving them a Whopper burger for one cent through the Burger King app. The app then offers directions to a nearby participating Burger King where customers can collect the burger. The deal will run until 12 December and customers can only access it once.


The Whopper Detour, uno de los trolleos más grandes de Burger King

The fast food giant in December 2018 pushed its efforts to new heights with the latter: A "Whopper Detour" stunt relied on mobile geofencing to steer customers away from McDonald's and promote the order-ahead features of Burger King's recently redesigned app.


How to get a Burger King Whopper for 1 cent near McDonald's

This 2019 Clio Awards Grand winning entry titled 'The Whopper Detour' was entered for Burger King by FCB New York, New York. The advertising agency is part of the agency network: FCB and holding company: Interpublic Group. The piece was submitted to the medium: Digital/Mobile within the entry type: Product/Service and the category: Other.


Burger King The Whopper Detour Clios

This year, Burger King has dominated the major awards fetes with the help of a moldy Whopper. But one of its older, much-celebrated campaigns, "Whopper Detour," returned to the stage for.


'Whopper Detour' es la loca campaña viral de Burger King Vandal Random

Dive Brief Burger King trolls McDonald's with geolocation stunt Published Dec. 5, 2018 By Robert Williams Business Wire Brief: Burger King is rolling out a "Whopper Detour" stunt that relies on mobile geofencing to steer customers away from rival McDonald's, according to an announcement.


Whopper Detour Burger King USA 1¢ Whopper New BK® App

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Burger King The Whopper Detour Clios

The "Whopper Detour" campaign from FCB New York took a bit of tech savvy to pull off. In order to implement, they had to geofence nearly every McDonald's restaurant in the U.S., as the offer only.


Burger King selling Whopper for 1 cent How to get yours

Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI FCB New York's Whopper Detour was a year in the making and redefined the potential of a creative idea..


Burger King Moldy Whopper The One Club

January 1, 2019. Burger King is notoriously known for their marketing stunts against its arch-rival McDonald's. And this time it has decided to steal the patrons of McDonald's by having them swerve towards their own outlets through Whopper Detour campaign. FCB New York is the agency behind this marketing stunt.


Burger King trolls McDonald's with 'Whopper Detour' promotion ABC7 New York

Burger King boosted downloads of its mobile app by 1.5 million with its "Whopper Detour" stunt campaign that offered 1-cent Whoppers to smartphone users who were near rival McDonald's locations.


Campaign Burger King Whopper Detour Ghé McDonald's mua Burger King

FCB New York's 'The Whopper Detour' was one of the top winners at this year's Cannes Lions. Burger King. CANNES, France—Twelve years after winning its last Titanium Grand Prix at the Cannes.


The strategy behind the Burger King stunt that dominated Cannes Contagious

Burger King's profits fell 40% in 1986, and the chain would soon look for a new ad agency. In 1982, Burger King launched an ad campaign (starring a 4-year-old Sarah Michelle Gellar) that called out McDonald's by name and claimed the chain's burgers were 20% smaller than those of Burger King. The attack ad was a first — but certainly not.


Burger King / The Whopper Detour, Annual ID OS_IG19012G, Award Gold Pencil, Category

Three months ago the company introduced the Whopper Detour promotion, in which Burger King offered its signature item for a cent if the customer ordered food on the BK phone app within 600 feet of.