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JIF - "Celery Sorrows" (2024) :30 (USA) by: Dabitch, Feb 8 2024 - 11:32pm. By Dabitch on February 8, 2024 - 23:32. Every year, millions of little celery bits are discarded, left uneaten and unloved. Americans devour 1 billion wings during the Super Bowl, but only 14% of wing-fans prefer the celery. You can help save the celery, by eating it.

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The fact is that during the game each year, Americans eat a billion wings, but only 14% of people prefer the underappreciated celery. #SaveTheCelery aims to rescue the veggie with heartstring-pulling ads and an offer of a free jar of Jif peanut butter to wing enthusiasts as a plea to save the side celery from being discarded.

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Customers can visit www.savethecelery.com on Sunday February 11, to get a free jar of Jif* for delivered by Gopuff in minutes, saving the celery one stalk at a time - all without missing a.

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Peanut-butter brand Jif is on a mission to stop "celery neglect" in game day snacking, per a press release. "Save the Celery" addresses how celery is often discarded on game day and encourages consumers to pair it with Jif instead. On Feb. 11, the day of the Super Bowl, consumers can visit a microsite to receive a free jar of Jif sent.

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A 2020 survey from the National Chicken Council shows that only 14% of people prefer celery at Super Bowl parties. That's why, this February, Jif is on a mission to save the celery by reminding.

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Jif is on a mission to Save the Celery - reminding peanut butter lovers, football fans, and those who go wild for wings that they can change the fate of celery by eating it with irresistible Jif.

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Jif is looking to disrupt this year's 'ad bowl' with yet another campaign that's 'That Jif'ing Good.' The new campaign was created in partnership with PSOne, the Power of One solution for J.M. Smucker Co., led by creative agency BBH USA. The new "Save the Celery" campaign surrounds the Big Game by tapping into the culture and lore of the ultimate football snack - chicken wings - and.

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That's why, this February, Jif is on a mission to Save the Celery - reminding peanut butter lovers, football fans, and those who go wild for wings that they can change the fate of celery by eating it with irresistible Jif Peanut Butter. In other words, they can make a snack to make a difference. "Every host of a Big Game party knows the.

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Jif® is on a Mission to Save Millions of Neglected Celery Stalks. PR Newswire Jif Partners with Gopuff to #SaveTheCelery with Free Peanut Butter for the Big Game ORRVILLE, Ohio , Jan. 29, 2024 /PRNewsw.

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Customers can visit www.savethecelery.com on Sunday February 11, to get a free jar of Jif* delivered by Gopuff in minutes, saving the celery one stalk at a time - all without missing a moment of.

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In an effort to Save the Celery, Jif is offering you a chance to win a FREE jar of Jif Peanut Butter delivered directly to your door on Game Day! As Jif puts it: Every year during the Big Game, America eats over one billion chicken wings - leaving millions of celery stalks heartlessly neglected, thrown away, and left to languish. But rest assured, you can make a snack to make a difference.

Several more products with Jif peanut butter recalled

According to recent stats, only 14% of people actually prefer celery with their wings. That's where Jif comes in, swooping in to save the day with their ingenious #SaveTheCelery campaign. Disrupting the Status Quo: With their latest campaign, Jif is challenging the status quo and shining a spotlight on the underappreciated veggie. Teaming up.

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Jif is on a mission to Save the Celery - reminding peanut butter lovers, football fans, and those who go wild for wings that they can change the fate of celery by eating it with irresistible Jif Peanut Butter. In other words, they can make a snack to make a difference. Now that we know it'll be the Kansas City Chiefs and San Francisco 49ers.

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Jif's 'Celery Sorrows' campaign, launched during the Super Bowl run-up, humorously encourages fans to save the neglected celery. The campaign includes offering a free jar of Jif peanut butter, influencer partnerships, podcast mentions, and social media activity. In an unorthodox twist to Super Bowl advertisement tradition, Jif, the renowned.

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Save the Celery: a case study. The story of Jif's intervention and Celery's redemption.

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FYI: gif is pronounced like Jif Peanut Butter. Smooth, creamy, and made with that fresh-roasted peanut taste you love—Jif® Creamy Peanut Butter is perfect for sandwiches, baking, and spoons.